Pockets currently has more or less a dozen of branches in Chicago, IL. It offers fast food but with a twist — a healthy twist — of only offering healthy choices.
THE CHALLENGE, was that it caters to an older demographic as compared with other fast food chains. Thus, the social media shares as well as online chatter is far less due to having a lower percentage who are active in online activities. That is mainly the challenge since it is harder to create a community of fans who organically vouch for the food.
THE SOLUTION, was to address two problems. First, most of his listings in Google, Yelp and other local review sites have no reviews. The second one was that his site was un-optimized for highly used keywords for a very relevant demographic in order to organic traffic.
The first issue was solved by building a review portal in which his customers can leave a graded feedback. The positive reviews were then asked to be posted online using their account.
The result, from having 0 – 1 reviews per Google listing. His Google listings now have an average number of reviews of 15 reviews from the past 12 months. From a rating of 0 – 3 stars out of 5, the average now is at 4.1 stars out of 5.
The second issue was addressed immediately and was continually monitored resulting in a huge increase of traffic from year-to-year differential. Here is the result of over a year span of the continuous tweaks and monitoring:
If you have noticed, there were around 46,915 pageviews during January of 2014. A year later at the same month, the page reviews are around 56,869. That’s a 21% increase in traffic. And the trend continuous!
- Local SEO (Jan 2014 – March 2016)
- Online Reputation Management (Jan 2014 – March 2016)